Capital FM south coast is a contemporary hits radio aimed at a younger audience teens to early 20s where modern chart hits are frequently repeated.
Listener needs -all through the day- tend to be:
- Chart music
- Gossip
- Presenter banter
- Competitions and concert info
- Humour
- Social media
Young people will be the main audience for this radio
Comfort
- Listeners are always involved with contests and presenter banter that the listeners can relate to such as news in the social media and phone calls involving listeners with contests making them feel involved with the station which is more likely to keep them listening.
Socialize/Gossip
- This website contains a lot of celeb gossip and this means that it caters to the target audiences interests. The presenters play upbeat music which will give them the enthusiasm go out and have a good time.
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